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Time to Ditch the Word ‘Blockchain’, Forrester Report Says | Fortune

by crypto journalist
A new from Forrester Research says the buzz around blockchain, a technology that creates tamper-proof records across multiple computers, is so over-hyped that some companies are dropping the word altogether. According to Forrester, firms are ditching the b-word in favor of “DLT,” which is shorthand for distributed ledger technology—a more descriptive, if less catchy, term. The report comes at a time when blockchain marketing is everywhere, including during the recent World Series, when IBM touted its blockchain services in TV commercials. While blockchain is an important new technology, some firms are over-hyping its usefulness or simply repackaging existing services—a practice […]