Zero-waste London grocer nearly doubles $50K crowdfunding goal | London Free Press

by crypto journalist

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More than 850 have donated to the campaign, which closed earlier this week.

The owners are offering $1 in store credit for each dollar anyone gives to the project.

The next step for Rajani and Rijnen — whose Reimagine Co. sells reusable straws, utensils, produce bags and other items to help people use fewer single-use plastic products — is to get the grocery store up and running.

The store, where people can buy locally sourced produce and other items using reusable containers and bags, will be located at 206 Piccadilly St.

It will offer grocery items and fruit, vegetables, nuts, rice, grains and pasta, as well as cleaning and bathroom products, which people can buy in bulk.

“We want to be open as soon as we can,” Rajani said. “There is still a lot to do in the next couple weeks.

The couple, who met while volunteering in Guatemala in 2012, began living a zero-waste lifestyle in 2018.

“It was very difficult — we didn’t know where to go,” Rajani said. “We had to go to four or five grocery stores in a week.”

After seeing the zero-waste trend take off in Montreal, the couple decided it was time for something similar in London.

“We thought initially a three-month popup, but it grew from there,” Rajani said.

This content was originally published here.

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