Russian developers Alex Play Studio released a funny tapper game based on the hot trend of crypto currency mining. The app reveals no secrets regarding earning Bitcoin, but it entices players immediately. A mining-newcomer has to earn by buying video cards and automatic mining “farms”, and they need to follow the bitcoin-dollar exchange rate. One half of the dev team, Alex tells us about their game development process and their journey from programming bus controllers to 5 million app installs.
How long have you been developing games? Where did your career in development begin?
Tell us more about Bitcoin Mining Simulator — how did you come up with the idea for this game?
It occurred spontaneously. There was a lot of buzz about video cards and Bitcoin in the media, so I realized that I had to make a game about cryptocurrency fast. We decided to build gameplay upon the monotonous process of mining to demonstrate that it’s not that funny to mine bitcoins!
How is the gameplay similar to reality? Do you mine yourself in real life?
I can hardly say that the gameplay is realistic — first of all, it’s a simulator. We don’t mine cryptocurrency because we don’t have the free time for it, we’re busy making games.
Who is your target audience?
Almost everyone: from newborns to elderly miners. You can even divide tasks within a family: for example, a kid mines using the main equipment, and a dad develops other locations and thinks over a strategy.
How are you planning to promote the app?
Actually, we don’t plan any promotion already — it has a good organic user flow, we’ve got about 50 000 installs during several days after the release. Initially, announcements were published on social media, we’ve talked to journalists we know, and the other day a famous Russian blogger played it, which was really useful.
How do you monetize the game?
We earn on advertising — banners at the screen bottom and Rewarded Video that allows users to get doubled bitcoin amount. We’re not planning on in-app purchases so far though.
Do you have any plans on updating this app?
At the start, there were two locations — the main location and a warehouse. A week after the release we noticed that the game is gaining popularity, and released an updated where we added one more warehouse and one more location. Also, we brought in in-app dollars which can be changed for bitcoins at a stock exchange and used for buying new mining equipment. Recently we’ve added the update with new locations — an apartment and a warehouse in woods. Soon it’ll be the update with a data center location where users can play a mini-game and even steal bitcoins.